The Future of Plant Protein Is Fermented

Proteins are powerhouse macronutrients at the core of human health, fueling vital biological processes and supporting everything from muscle growth to immune function. Thanks to their diverse functional properties, proteins are not just nutrients—they’re essential building blocks that shape the structure, texture, and stability of countless foods we consume every day.²

According to Health Canada:¹

• Most adults should consume approximately 0.8 grams of protein per kilogram of body weight per day, which typically amounts to 10–35% of daily caloric intake. For example, a person weighing 70 kg (154 lbs) would require about 56 grams of protein daily.
• Children, as well as pregnant or breastfeeding women, need at least 1 gram of protein per kilogram of body weight per day to support growth and development.
• Athletes and those engaged in high levels of physical activity may require up to 2 grams per kilogram of body weight to meet their increased demands.

Protein can come from animal sources, including meat, eggs, and dairy. It can also come from plant-based sources such as seeds, nuts, legumes, and peas.

Why Plant-Based Protein?

Interest in plant-based proteins continues to grow, driven by multiple factors:

• Ethical concerns around animal welfare and meat production
• Environmental awareness, especially regarding greenhouse gas emissions associated with animal agriculture^3,4
• Rising rates of lifestyle-related conditions such as obesity, diabetes, and hypertension

Plant-based proteins—such as those derived from soy, peas, and wheat—can provide all essential amino acids, making them viable alternatives to animal-based proteins. However, the shift to plant proteins hasn’t come without challenges.

Common Challenges with Plant-Based Protein

Despite their benefits, plant-based protein supplements often face criticism for taste and texture issues, digestive discomfort (such as bloating and gas), and reduced nutrient absorption due to compounds called anti-nutrients (e.g., phytic acid and oxalates), which can interfere with digestion and block the absorption of key minerals.

The Fermentation Solution

Fermentation is a game-changer in the plant-based protein category. Through natural fermentation, anti-nutrients are broken down, making proteins easier to digest, more bioavailable, and less likely to cause bloating or discomfort.⁶

Fermentation increases enzyme activity, enhancing the breakdown of complex compounds. This process mimics traditional food preparation methods that have long been used to improve digestibility and nutrient absorption in plant foods.

By reducing gut-irritating compounds, fermented protein powders offer a cleaner, more comfortable experience—free from the common side effects often associated with standard plant-based proteins.

The Bottom Line

For individuals seeking a plant-based, gut-friendly, and nutrient-rich protein option, fermented organic vegan proteins+ offer a powerful alternative. Whether you’re an athlete, a busy parent, or simply looking to reduce your intake of animal products, fermented protein helps support your goals—without compromise.

Why Genuine Health fermented organic vegan proteins+ stands out

In a crowded protein market, Genuine Health’s fermented organic vegan proteins+ rises above the rest—thanks to its clean formulation, superior digestibility, and innovative fermentation process.

Key Benefits

• 20 g of clean, complete protein per serving
• Fermentation helps break down tough-to-digest plant compounds, making it easier on the gut and more bioavailable
• Vegan, Gluten-Free, Certified Organic, Non-GMO Project Verified
• No artificial colours, flavours, or sweeteners
• Third-party tested for purity, potency, and heavy metals
• Certified B Corporation
• Proudly Canadian
• Kid-friendly formula

Whether your goal is to build lean muscle, support post-workout recovery, or simply fuel your body with quality nutrition, fermented organic vegan proteins+ delivers clean, effective results you can feel.

Customers can purchase the bonus-size Genuine Health fermented organic vegan proteins+ 1080 g at Health First Member stores.

More protein, more value, and more support for your wellness journey. Don’t miss this opportunity to nourish your body with the best.

References:
1. Canada H. Dietary reference intakes tables: Reference values for macronutrients. July 20, 2005. Accessed June 25, 2025. https://www.canada.ca/en/health-canada/services/food-nutrition/healthy-eating/dietary-reference-intakes/tables/reference-values-macronutrients.html
2. Watford M, Wu G. Protein. Adv Nutr. 2018;9(5):651–653. doi:10.1093/advances/nmy027
3. Shanthakumar P, Klepacka J, Bains A, Chawla P, Dhull SB, Najda A. The Current Situation of Pea Protein and Its Application in the Food Industry. Molecules. 2022;27(16):5354. doi:10.3390/molecules27165354
4. Canada A and AF. Sector Trend Analysis – Plant-based protein food and drink trends in Canada. September 4, 2024. Accessed April 1, 2025. https://agriculture.canada.ca/en/international-trade/market-intelligence/reports/sector-trend-analysis-plant-based-protein-food-and-drink-trends-Canada
5. Ambulkar P, Hande P, Tambe B, et al. Efficacy and safety assessment of protein supplement – micronutrient fortification in promoting health and wellbeing in healthy adults – a randomized placebo-controlled trial. Transl Clin Pharmacol. 2023;31(1):13–27. doi:10.12793/tcp.2023.31.e1
6. Knychala MM, Boing LA, Ienczak JL, Trichez D, Stambuk BU. Precision Fermentation as an Alternative to Animal Protein: A Review. Fermentation. 2024;10(6):315. doi:10.3390/fermentation10060315

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